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The psychology of influence: what makes a good decision?
Why do we feel the need to take on others’ opinions?
EK Wills
Oct 1, 20242 min read


Subtle influence: what makes a good decision?
By EK Wills Why do we feel the need to take on others’ opinions? Today I went to pick out a new pair of glasses and I took someone along to assist the process, who I consider to be a good judge of style aka my husband. Most of the options were dull and I was looking for something with more spark. My support person was choosing different ones to me and it was taking a long time. The sales assistant was most helpful, upsold me to a fancy frame, and I walked away feeling slightl
EK Wills
Oct 5, 20193 min read


Dad Speak and how to decode what he really means
By EK Wills 4 Dads In perfect timing for Father’s Day, an article in the SMH inspired me to expand on the theory that father’s have their own language. If you haven’t heard already, Men Are From Mars and Women Are From Venus. What this refers to is John Gray’s premise that the fundamental issues in relationships stem from psychological differences between the sexes. Even decades after this book was first a best seller, it is still valid. If you take this a step further, it st
EK Wills
Aug 31, 20193 min read
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