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The psychology of influence: what makes a good decision?
Why do we feel the need to take on others’ opinions?
EK Wills
Oct 1, 20242 min read


Subtle influence: what makes a good decision?
By EK Wills Why do we feel the need to take on others’ opinions? Today I went to pick out a new pair of glasses and I took someone along to assist the process, who I consider to be a good judge of style aka my husband. Most of the options were dull and I was looking for something with more spark. My support person was choosing different ones to me and it was taking a long time. The sales assistant was most helpful, upsold me to a fancy frame, and I walked away feeling slightl
EK Wills
Oct 5, 20193 min read


Mother guilt: damned if you do, damned if you don’t and how to find your own way
By EK Wills out with pram and muslin wrap Has anyone ever come up to you in the street or the supermarket and told you what you should be doing with your baby? This seems to be a regular occurrence. Many new mums report that unsolicited advice is offered by strangers telling them all sorts of ways to be a better carer. I remember struggling with the shopping and standing in a queue with the pram and being told by a random shopper that I would suffocate my child because I had
EK Wills
Feb 23, 20193 min read
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