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The psychology of influence: what makes a good decision?
Why do we feel the need to take on others’ opinions?
EK Wills
Oct 1, 20242 min read


Subtle influence: what makes a good decision?
By EK Wills Why do we feel the need to take on others’ opinions? Today I went to pick out a new pair of glasses and I took someone along to assist the process, who I consider to be a good judge of style aka my husband. Most of the options were dull and I was looking for something with more spark. My support person was choosing different ones to me and it was taking a long time. The sales assistant was most helpful, upsold me to a fancy frame, and I walked away feeling slightl
EK Wills
Oct 5, 20193 min read


Designing a teen bedroom on a budget
By EK Wills Not every teen has an eye for design and knows exactly what they want. When my teen came to me unsure of how she wanted to design her bedroom, she was unhappy with everything. She didn’t know what she wanted but it wasn’t what she had. This is not unusual for teenagers so parents are pretty used to dealing with such dilemmas, although not always sure of what to do about it. Luckily, I drew on my previous experience as an art director and designer to suggest creati
EK Wills
Nov 3, 20183 min read
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