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The psychology of influence: what makes a good decision?
Why do we feel the need to take on others’ opinions?
EK Wills
Oct 1, 20242 min read


Subtle influence: what makes a good decision?
By EK Wills Why do we feel the need to take on others’ opinions? Today I went to pick out a new pair of glasses and I took someone along to assist the process, who I consider to be a good judge of style aka my husband. Most of the options were dull and I was looking for something with more spark. My support person was choosing different ones to me and it was taking a long time. The sales assistant was most helpful, upsold me to a fancy frame, and I walked away feeling slightl
EK Wills
Oct 5, 20193 min read


How to Work Out Your Own Personal Values and Your 'Why'
by EK Wills Have you ever really asked yourself what you live for? Or why are you living the way you do, right now? And, even more importantly, are you content with what you find out? Some of us do this on a daily basis: some people even call it navel gazing. While others don't take the opportunity and happily or not seem to drift through life. Last year I stepped out of my usual routine and took on a temporary position in another state. My goal was to help finance a trip for
EK Wills
Mar 31, 20183 min read
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